Why Selfie authentication? Ajay Bhalla, President of Enterprise Security Solutions at MasterCard says, “We want to identify people for who they are, not what they remember….. we have too many passwords to remember and this creates extra problems for consumers and businesses.” MasterCard In Talks MasterCard had created SecureCode as a means to verify a user’s identity prior to an online transaction. MasterCard has earlier tested and developed apps for facial authentication, cardiac rhythm as well as voice recognition. However, these were pretty cumbersome as compared to the new selfie rule, which will just require downloading the MasterCard app. The company is trying to cut the deal with a couple of banks as well as smartphone giants like Samsung, Apple, Microsoft, Google and BlackBerry. For users worried about privacy, be rest assured that the scans be saved only on your smartphone. Read More: Surface Pro 3 Comes Cheap At $1,299 Backed By Intel i7 Core Processor How To Buy A Refurbished Laptops On Sale- Tips Before You Seal The Deal
