But, Carl Pei now seems to be moving towards a familiar turf. Nothing has announced his plans to launch the first smartphone at an event held by the company. This will be the second product launched by Nothing.
What is new with Nothing?
The main purpose of the company’s event was to focus not only on the Nothing smartphone but also on the epic visions of the founder Carl Pei. He said at the event that the company is developing a better alternative to Apple. All Apple users are brand loyalists because Apple products create a seamless ecosystem. However, if someone wishes to venture towards Windows or Android, it doesn’t work. However, Carl Pei’s ambitious project looks a little hard to be achieved as Google also has been trying the same but has been unable to achieve perfection like Apple. So, as far as ecosystems of products by a particular company is concerned, there are not many choices available for the consumers. Apple provides a closed ecosystem of products whereas even though Nothing plans to create its ecosystems, it plans to keep it open-ended. Carl Pei said that in his ecosystem of products there will be products by Nothing as well as other companies also. For example, Nothing (1) phone will work with earbuds from Nothing but also work with Apple’s AirPods.
So, how is Nothing (1) is planning to dominate the market?
The Nothing (1) which is coming in the year 2022 will be powered by the OS by Nothing. Pei says that the Os will not slow down the device and will be available with a minimal design. It is being speculated that eventually, Nothing will bring out its other smart devices like Smart Watches and Smart TVs. But nothing has been formally announced yet. More details about this new phone by Nothing will be shared in the upcoming months.
