Once a leading mobile handset provider, this move by Nokia can prove to be a boon for India, which is a country obsessed with music and singing. This game show brings life-like Antakshari experience to users that they find thrilling and fun. Apart from Antakshari, users can also stay engaged in a musical quiz, where they can ask musical questions to each other from all over the country. Not only this, there’s lot more that this exiting game offers….. All users who sign in to sing can also play for daily prizes that offer them a chance to be one of the privileged shortlisted players, who get to play and perform in the Gala round to an audience of more than 8.6 million users. Nokia mobile Antakshari will allow millions of users across the country to connect and indulge in some exciting game play. This move also lets Nokia truly connect with over 2 lakh users who stay deeply engaged in the game. The core intention of Nokia Asha phones to entertain everyone musically seems to be fulfilled with this audio game show. Adding light on this latest move by Nokia, Viral Oza, Director- Marketing, Nokia India said that Nokia has always identified with digital music in India. He also added that the company’s handsets have come with pre-installed music. Nokia has launched music albums on mobile phones. There is Nokia Music Unlimited and Mix Radio for Lumia smartphones. He further calls Mobile Antakshari to be an interesting concept that helps the organization connect consumers with Nokia Asha smartphones. RockeTalk is the designer and host of the show. The brand already supplies Live social features such as groups, communities, talent shows, where users can share content, chat and perform Live using mobile Internet connection. This show offers users a Radio-TV like experience. Nokia Mobile Antakshari supports all Nokia headsets that are GPRS enabled. This application aims to connect cutting across geographies and the small town-big city divide and offer them a complete entertainment package. For some, the Nokia-Maxis initiative seems to be in line with the new drifts in the digital space, as per seen from marketing perspective. RockeTalk app allows various innovative promotional tools from its advertising collection to draw in the user from audio-enabled banners to multimedia broadcasts and free program subscriptions. Considered a definite breakthrough, Nokia Mobile Antakshari aims to offers users long time participation with every visit over a long period of time, where they can sing, ask questions, win, and have fun.
